Pizza shop software, built by the guy who answers the phone.

El Dorado, Arkansas · 0% commission · no contract

Doughrado is nine tools for a pizza shop — ordering, phone, delivery, reviews, a website, loyalty, and the register itself. Buy the one you need most, or the whole shop. We set it up by hand, either way.

Built in El Dorado, Arkansas — the city of gold.
Heath Ponder, founder of Wymzy IndustriesHeath Ponder · Founder
Who we are

One person, one town, one kind of shop.

I'm Heath. I started Wymzy Industries here in El Dorado on a simple idea: the pizza shop on the corner deserves software as good as what the national chains run — and shouldn't have to hand over a cut of every sale to get it.

I studied marketing at Southern Arkansas University, and there's nothing I'd rather do with it than help the businesses around here grow. So Doughrado gets built by hand, right here, for one kind of shop instead of every kind at once. Pizza is what we know, so pizza is what we're great at — half-and-half toppings that actually price right, a delivery board that fits a Friday rush, a phone that never rings busy.

And when something breaks, you don't open a ticket. You text me, and the person who wrote the code fixes it. That's the whole company.

What we believe

Four things we won't budge on.

🚫

The meter is the enemy

Everyone else charges you per order — 15–30% to a marketplace, $3 a ticket to Slice. We charge a flat monthly price and take nothing off your sales. Sell 10 pizzas or 10,000; the bill doesn't move.

🤝

A person, not a portal

There's no sign-up maze and no ticket queue. We build your menu, wire your prices, and stand at your counter on day one. After that, you text the person who wrote the software.

🔓

Nothing to rip out

Buy one piece and it runs beside the register you already have — even while you're locked into somebody else's contract. When you're ready for the whole thing, it's already yours.

📃

Month to month

No contract, no setup fee, no early-termination trap. Your menu, your customer list, and your sales history are yours to take with you. We'd rather earn next month than lock up your year.

White glove, small town

We set it up. You make pizza.

No app store, no sign-up maze, no "onboarding portal." A real person builds your menu, wires your prices, prints your QR codes, and stands at your counter on day one.

1

Show us your menu

Paper menu, Facebook photo, whatever you've got. We build the whole thing for you.

2

We flip it on

Your rooms, your prices, your delivery zone — set up and tested before you touch it.

3

Day-one shoulder

We're there for your first rush — and a text away after that. No ticket queues.

Why "Doughrado"

Named for the city of gold.

El Dorado, Arkansas struck oil in 1921 and never forgot what a boom feels like. Doughrado was built here — for the pizza shops, by neighbors — on a simple idea: the money your shop makes should stay in your shop. That's the gold standard.